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Local SEO (Search Engine Optimization) plays a crucial role in the broader field of SEO by focusing specifically on optimizing a business’s online presence to attract local customers. While traditional SEO aims to improve a website’s visibility on a global scale, local SEO targets a specific geographic area. Here are key aspects and the role of local SEO in the overall SEO strategy:

  1. Geographic Targeting:
  1. Google My Business (GMB) Optimization:
  1. Local Citations:
  1. Customer Reviews:
  1. Local Keywords and Content:
  1. Local Link Building:
  1. Mobile Optimization:
  1. Local Schema Markup:
  1. Local Social Media Presence:

In summary, local SEO is essential for businesses that rely on local customers. By optimizing for specific geographic areas and leveraging various local optimization strategies, businesses can enhance their visibility in local search results and attract customers in their vicinity.