Google Business Manager (GBM) is an important tool for digital marketing because it helps businesses to:
- Improve their online visibility: GBM allows businesses to create and manage their Google My Business (GMB) profile, which is a free listing that appears in Google Search and Maps. This listing can include important information about a business, such as its address, phone number, hours of operation, and website. A well-optimized GMB profile can help businesses to appear higher in search results, which can lead to more website traffic and leads.
- Connect with customers: GBM also allows businesses to connect with customers through Google Maps and other Google products. For example, businesses can use GBM to send push notifications to customers, respond to reviews, and track customer interactions. This can help businesses to build relationships with customers and provide them with a better overall experience.
- Analyze their performance: GBM provides businesses with valuable insights into their performance. For example, businesses can use GBM to track the number of website visitors who come from Google Search, the number of calls they receive from Google Maps, and the average rating they receive from customers. This information can help businesses to track their progress and make necessary adjustments to their marketing strategies.
Overall, Google Business Manager is a powerful tool that can help businesses to improve their online visibility, connect with customers, and analyze their performance. If you are not already using GBM, I recommend that you set it up today.
Here are some additional benefits of using Google Business Manager:
- Increased local SEO: A well-optimized GMB profile can help businesses to improve their local SEO ranking, which means that they are more likely to appear higher in search results for local searches.
- Improved customer service: GBM can help businesses to provide better customer service by making it easier for customers to find information about their business, contact them, and leave reviews.
- Increased sales: A study by Google found that businesses with a complete and accurate GMB profile are 29% more likely to be contacted by potential customers.
If you are serious about digital marketing, then you should definitely be using Google Business Manager. It is a free tool that can help you to improve your online visibility, connect with customers, and analyze your performance.